Diamond Price Transparency

Let’s be real, the diamond industry hasn’t always had the best reputation when it comes to honesty and transparency, but it doesn’t have to be this way. We believe that you should have absolutely zero doubts while shopping for a diamond.

We’re on your side, and we want you to get a fair price for your diamond. That’s why we give you access to information that most other jewelers will never provide through our Diamond Price Transparency feature.

Each diamond on our website, whether it is earth-grown or lab-grown, has a diamond cost breakdown so you can understand exactly what it is that you’re paying for. Above is an actual cost breakdown from a diamond on our website.

Here is our cost breakdown, explained:

DIAMOND COST: How much it costs for us to get the diamond from the vendor.

FULFILLMENT COST: How much we had to pay for shipping, duties, and customs.

MARKUP: How much we are making from the diamond in order to run our business.

OUR RETAIL: How much you will pay for the diamond if you are interested in purchasing it.

Ready to test out our Diamond Transparency feature in real life?