Diamond Buying Guides

Shopping for a diamond? Start here first to make it as stress-free and simple as possible. Learn the 4 Cs, all of the different diamond shapes, and more.

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October 27, 2025

The Ultimate Lab Diamond Buying Guide

Tags:Lab Grown Diamonds Diamond Buying Guides

The Ultimate Guide to Buying Natural Diamonds

Natural diamonds are more than just beautiful—they're billions of years old, incredibly rare, and deeply meaningful. Whether you're shopping for an engagement ring, a milestone gift, or a long-term investment, buying a natural diamond is a purchase you should feel confident about.

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The Diamond Buyer’s Confidence Checklist: What Every Smart Shopper Should Know

Learn how to buy a diamond with confidence. Compare natural vs. lab-grown diamonds, understand the 4Cs, and discover the best certification tips.

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Are Natural Diamonds a Good Investment? Here's What You Need to Know

Learn if natural diamonds are a smart investment. Compare value vs. lab-grown diamonds, resale trends, and what makes a diamond retain value.

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Round Cut Pink And Blue Diamonds At Ritani

Shopping For Colored Diamonds: Pink And Blue Diamonds

Shopping for Colored Diamonds: Pink And Blue Diamonds

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How to Buy a Diamond: The Ultimate Guide

In this guide, you will find a high-level overview of all the terminology you will ever need to understand the important qualities of your diamond and the best tips to help you make an informed decision.

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engagement ring with half-moon diamond side stones

Half-Moon Diamonds: What You Need to Know

Learn more about this unique diamond shape here.

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