Diamond Buying Guides

Shopping for a diamond? Start here first to make it as stress-free and simple as possible. Learn the 4 Cs, all of the different diamond shapes, and more.

Diamond Buying Confidence Checklist
June 4, 2025

The Diamond Buyer’s Confidence Checklist: What Every Smart Shopper Should Know

Shopping for a natural diamond? Here’s how to cut through the noise and buy with clarity, confidence, and peace of mind.

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What Makes a Diamond a Smart Investment

Are Natural Diamonds a Good Investment? Here's What You Need to Know

Wondering if natural diamonds hold their value? Explore what makes a diamond a smart long-term investment and how to buy one confidently.

Ritani Loose Lab Grown Diamond

The Ultimate Lab Diamond Buying Guide

The Ultimate Lab Diamond Buying Guide

Round Cut Pink And Blue Diamonds At Ritani

Shopping For Colored Diamonds: Pink And Blue Diamonds

Shopping for Colored Diamonds: Pink And Blue Diamonds

round-cut diamond

How to Buy a Diamond: The Ultimate Guide

In this guide, you will find a high-level overview of all the terminology you will ever need to understand the important qualities of your diamond and the best tips to help you make an informed decision.

engagement ring with half-moon diamond side stones

Half-Moon Diamonds: What You Need to Know

Learn more about this unique diamond shape here.

2.5 carat cushion cut diamond engagement ring

The Ultimate 2.5 Carat Diamond Ring Buying Guide

Interested in buying a 2.5-carat diamond ring? Get expert advice here.

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