THE MEMORIAL DAY SALE: 30% Off Lab Diamonds & Wedding Rings! Code: MEMORIAL30 | Learn More

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DIAMONDS
- FIND YOUR DIAMOND
- SHOP DIAMONDS BY SHAPE
- SHOP DIAMONDS BY CARAT
- DIAMOND JEWELRY
- - Take 2% off Natural Diamonds, applied automatically.
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LAB DIAMONDS
ENGAGEMENT RINGS
WEDDING RINGS
- WOMEN'S WEDDING RINGS
- MEN'S WEDDING BANDS
- WOMEN'S RINGS BY METAL
- MEN'S BANDS BY METAL
- - Browse Natural and Lab Grown Anniversary Rings today.
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JEWELRY
GEMSTONES
EDUCATION
CHAT WITH A VIRTUAL GEMOLOGIST

1 Choose your diamond

1. Diamond

2 Choose your Setting

2. Setting

3 View Completed

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Diamond Flash Sale

Best Value

Shop loose diamonds in our inventory that we have identified as being Best Value. Best price and balance of the 4C's on the market.

Ritani Reserve

Ritani Reserve Diamonds are an exclusive selection of diamonds that have the best cut which offers maximum sparkle. They reflect the most light, maximum brilliance, fire, and scintillation.

Best Value

Shop loose diamonds in our inventory that we have identified as being Best Value. Best price and balance of the 4C's on the market.

Ritani Reserve

Ritani Reserve Diamonds are an exclusive selection of diamonds that have the best cut which offers maximum sparkle. They reflect the most light, maximum brilliance, fire, and scintillation.

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Please - a diamond specialist can help you find the perfect diamond.
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Explore over 80,000 high quality certified earth diamonds and lab grown diamonds. With free virtual gemologist consultations, 360° videos, real HD imagery, and a diamond price match guarantee, we give you all the tools you need to select the perfect diamond within your budget.