Diamond Buying Guides

Shopping for a diamond? Start here first to make it as stress-free and simple as possible. Learn the 4 Cs, all of the different diamond shapes, and more.

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May 29, 2025

Are Natural Diamonds a Good Investment? Here's What You Need to Know

Wondering if natural diamonds hold their value? Explore what makes a diamond a smart long-term investment and how to buy one confidently.

Tags:Diamond Buying Guides Diamonds 101

The Ultimate Lab Diamond Buying Guide

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Round Cut Pink And Blue Diamonds At Ritani

Shopping For Colored Diamonds: Pink And Blue Diamonds

Shopping for Colored Diamonds: Pink And Blue Diamonds

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How to Buy a Diamond: The Ultimate Guide

In this guide, you will find a high-level overview of all the terminology you will ever need to understand the important qualities of your diamond and the best tips to help you make an informed decision.

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engagement ring with half-moon diamond side stones

Half-Moon Diamonds: What You Need to Know

Learn more about this unique diamond shape here.

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2.5 carat cushion cut diamond engagement ring

The Ultimate 2.5 Carat Diamond Ring Buying Guide

Interested in buying a 2.5-carat diamond ring? Get expert advice here.

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The Ultimate 1 Carat Diamond Ring Buying Guide

1-carat diamonds are both beautiful and affordable. Learn how to buy a 1-carat diamond ring here.

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Ring Recommender

We’ll find the perfet diamond and setting within your budget. Just answer a few simple questions and we’ll put together a beautiful engagement ring. We promise it won’t be as complicated as filling out your tax returns.

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